Times Private Treaties, since its inception in early 2005, has partnered with potential, emerging and established brands in an endeavor to boost the entrepreneurial spirit. The unique model of Times Private Treaties is designed to share risk, accelerate growth and augment the brand value proposition.

Times Private Treaties is a division within the BCCL Group that offers brand capital in the form of advertising space and brand support without affecting liquidity. The brand equity and provenance of the BCCL Group enables advertisers to secure a greater share of voice, share of mind and consequently market share, thus increasing their enterprise value.

In principal, brands are built over time and our deals have a minimum tenure of 3 years, where unlike a PE investor our infusion has no shareholder strings attached. In return, we choose to get paid through an asset that commensurate risk – which has mostly been equity. The sole determinant is the ability of the BCCL media to positively influence the brand value of "the acquired asset".

With functional benefits of de-risking brand building; marketing investment without affecting the P&L account and the emotional ability to be present in the most pristine brand environment i.e. BCCL media assets, we create a sound platform for an entrepreneur to whom brand building is a key aspect of growing his business.

Our current portfolio includes over 200 investee companies like the Future Group, MCX, Aegon Religare, India Infoline, Gitanjali, Matrix Communications, Lodha group, Provogue, Allied Digital, Zicom, Thyrocare and many more.

For more information, you can visit: www.timesprivatetreaties.com
Or write to us at: privatetreaties@timesgroup.com